Atari set to start selling ETH-based assets next month

October 5, 2020
By Sam Grant

Giant Gaming Corporation Atari has reportedly partnered with crypto exchange Bitcoin.com as it prepares to sell ATRI — its ETH-based asset

Despite being famous in the entertainment and electronic industry, Atari is preparing to set foot in the blockchain and crypto space. The company has developed its own crypto asset that will be primarily focused on the video game sector.

The Atari Group, in a press statement, disclosed that its ERC20 token ATRI was ready to hit the market in November. The company went on to add that it had decided to go with Bitcoin.com to facilitate the sale of ATRI.

The plan is to initially use the ERC20 tokens in areas where the company is already deeply rooted. Some of these areas are blockchain games, video games and casino games. Frédéric Chesnais, Atari Chain’s chief executive, explained that the company has massive plans regarding the upcoming ETH-based crypto assets.

“Our goal is to keep adding use cases in the industry and sponsor the emergence of an ecosystem centered around the Atari token and the Atari brand, offering new types of decentralized services on the blockchain,” he revealed.

At the moment, not much is known about the value proposition of the token. So far, Atari has proclaimed that the token will be used to revitalise the video game industry. Based on the company announcement, the public sale will commence early next month with Bitcoin.com hosting the sale.

Interested users will be required to undertake a compulsory authentication step at the public portal prior to the launch of the crypto asset. The authentication procedure will be in the form of Know your customer (KYC)  verification.

Users will be allowed to buy the token during the sale using popular crypto coins such as Ethereum, Bitcoin and Litecoin. The gaming company is also reportedly working out on a plan to have the token on other platforms as it targets more liquidity.