Animoca and Atari level up partnership — blockchain gaming on the rise

Interest in blockchain gaming from players and investors is on the rise, which could move blockchain closer mass adoption in the gaming industry

Blockchain gaming has seen increasing interest from investors in and out of the blockchain ecosystem, with companies like Algorand, Ubisoft, Animoca, AMD, Enjin and Atari creating the Blockchain Gaming Alliance, as well as actively investing in research & development projects.

The early partnership between Atari and Animoca resulted in the launch of “RollerCoaster Tycoon Touch” and “Goon Squad”, back in 2018 with a new expansion adding license and development rights for 15 other games.

Blockchain technology could be the future of gaming

Blockchain would allow gamers to truly own their digital assets by integrating the technology in a way that would deliver the benefits of blockchain-based game items — without the gamers needing to know the underlying mechanisms.

A smooth user experience is likely essential for the mass adoption of blockchain.

With the gaming industry surpassing both the music and cinema industries combined in terms of revenue; a sector of the entertainment industry that was considered niche in the past. Time has made clearer the fact that gaming is the new big thing when it comes to emerging technologies and business opportunities.

Atari is one of the most iconic companies in the gaming world, having released one of the most famous and popular consoles in the form of the Atari 2600 and games like Pong, Pac-Man, Breakout, and space invaders in the 1970s.

Now, the company is investing in blockchain as it is developing its own tokens and forming partnerships with big names in the industry.

Animoca and Atari are leveling up their partnership

This expansion will result in Animoca Brands obtaining development and distribution rights for Atari games such as Pong, Asteroids, Centipede; names that most retro gamers around the world will be able to relate to.

Frederic Chesnais, Atari’s CEO, commented:

“We are thrilled to strengthen our partnership with Animoca Brands, whose vision for the integration of blockchain technology into video games is perfectly aligned with ours. When we signed the initial agreement, we always envisaged to expand it to the most iconic games of the Atari catalog to turn them into blockchain games.”.

With this move, Animoca Brands has now become the preferred supplier for the upcoming Atari products when it comes to blockchain content, which is likely to open new opportunities for both companies.

The companies have also agreed to a swap of Atari Tokens and tokens owned by Animoca Brands with a limit of $100,000.