Cointelegraph speaks with NGRAVE’s CEO following its successful crowdfunding campaign.
The Indiegogo crowdfunding campaign for the NGRAVE ZERO has ended, raising over €385,000 ($430,000) through pre-orders via various reward tiers.
More than 1,200 backers from around the world made the campaign the most successful ever for a hardware wallet, with the total funds raised being eight times the amount of the next best.
Cointelegraph spoke to NGRAVE Co-Founder and CEO Ruben Merre about the success of the crowdfunding campaign:
Cointelegraph: The Indiegogo campaign raised over 1,500% of its initial €25,000 goal, during what can only be described as a challenging period for the global economy. Did you ever imagine such a response was possible?
Ruben Merre: Covid not only brought uncertainty to buyers, but also for example pushed all high-converting offline events to cancellation. From the outset, we faced a big challenge. But, we came well prepared and knew where to shoot. Our own big goal set forth was to reach €250,000 with around 1000 backers. But we even broke our own “ultimate” goal of €300,000.
CT: You have beaten the previous best hardware wallet campaign by a factor of 8. What do you think attracted backers to this project in such droves?
RM: First of all, we’ve gone all out on building that one solution that we would fully trust with our first till our last cryptocurrency. We have built the most secure hardware wallet [and] obsessed about the customer- and brand-experience. Combine such a great product with two years of travel around the world to build our network and understand the customer’s needs allowed us to think deep about our brand and what we want to bring to the blockchain space.
CT: Can you give us any initial insight into regions where the ZERO has been especially popular?
RM: Well, we are a Belgium-based company, and the truth is that Belgium is actually not very into crypto. Regardless, around 20% of our sales in the campaign came from Belgium. The largest demand came from, as we expected, the USA. Around 30% of turnover stems from the USA region. The third place was for France at 9%, then the UK, Spain, and the Netherlands.
