Italian professional soccer club Juventus has released its own token to enable fans to participate in voting and polling.
Italian professional soccer club Juventus has released its own token to enable fans to participate in voting and polling.
Following a year-long development, Juventus’ branded token is now available on Socios.com, a tokenized fan-voting platform for sports, according to a Dec. 2 announcement.
The token’s initial price is 2 euros ($2.22) per token, while a limited amount of free tokens will be available through the augmented reality feature of the Socios.com app, “Token Hunt.”
Fans who hold the token will be able to vote in a range of club-related decisions, the first of which will determine the club’s song for when it scores a goal.
Sports embracing the crypto world
Initially, the club planned to release the token in the first quarter of 2019. The decision to develop a branded token followed a similar initiative by Paris Saint-Germain (PSG). PSG’s partnership with Socios.com also allows fans to vote and also confers VIP status and/or rewards to holders.
Sport teams around the world have actively embraced branded tokens to improve interaction with their fans. In mid-October, the Sacramento Kings NBA basketball team partnered with CryptoKaiju to launch crypto-collectibles backed by non-fungible tokens.
Germany’s FC Bayern Munich is the latest soccer club to announce blockchain-based merchandise for fans through a partnership with Stryking Entertainment to produce digital collectibles of its players. As reported, more clubs are expected to join Stryking as licensing partners for the system.
